I'm the marketer startups hire first.
Three times the first marketing hire, across B2B SaaS, Web3 and a global talent marketplace. I've taken brands from 0 to 1. Next, I want to help one go from 1 to 10.
Play my career
Nine chapters, oldest to newest. Or scroll for the short version.Eight companies. One pattern: I start from zero.
Sales taught me the buyer. Research taught me rigor. Web3 taught me technical depth. Every job since has started with a blank page.
- NextGTM engineerBuilding in publicShipping the AI marketing tools I use every day, open-source on GitHub.
- Jan 2026 — NowUplersFirst brand managerBuilt the brand from zero: paid, outbound and founder-led content. A brand ad returned 4.7× its spend.
- Jan 2025 — Mar 2026DePINedAdvisor → Head of Content · Part-timeHired to advise, asked to lead. 2× engagement ahead of launch.
- Sep 2024 — Jul 2025LabyrinthFirst marketing hire · Web3Built marketing from scratch. Put the founder on stage at ETH Denver and ran Devcon.
- Nov 2023 — Aug 2024GlorootsFirst marketing hire · B2B SaaSLed a team of five. 6× impressions and +35% inbound in six months.
- Nov 2022 — Sep 2023The Dapp ListMarketing associate · Content, growth, socialTurned research into content. 3× user engagement in one year.
- Jul 2021 — Oct 2022Wavteq (acq. by FT)Market research analystWrote 20+ market intelligence reports used by governments and investors in FDI decisions.
- Feb 2021 — Jul 2021STM JournalsJunior research analystRebuilt the conference website on my own, from analysis to content. 3× traffic (+200%).
- Oct 2020 — Jan 2021Byju'sBusiness development traineeSold before I marketed. Learned buyer objections by heart.
What I'm learning, out loud.
Updated as I go. Last update: Oct 2026.
Claude Code and GTM automation
Turning the workflows I run by hand into tools.
The psychology of buying
Hooks, attention, and why people pay for what they pay for.
The Wizard of Ads
Just finished How to Start a Cult.
Proof, not promises.
Founders from YC to Shark Tank, turned into stories they reshared
Founder Features: a zero-budget brand program. I interview the founders who are our ICP and publish their stories, so the brand reaches founders through founders.
Read the case study
The brand ad everyone doubted returned 4.7× its spend
It brought in a recently funded voice AI company as a client and has already paid for itself in cash. The lead-gen carousels I tested added two more paid clients.
Read the case study
236K views: the first video in company history to pass 100K
The Hiring Anthem. Concept, script and AI direction, built on an in-house AI video pipeline that replaced agency production.
Read the case study
1:00 · WatchFour words, a million impressions, six leads, $0 spent
I commented on founders' hiring posts, first to boost their reach, then to offer intros from Uplers' 3.5M-person network.
Read the case study14× impressions on a dormant account, $0 spent
Revived the brand on X: 3.5K to 51K quarterly impressions in six months.
Read the case studyResearch-backed, always.
20+ pieces across Web3 deep dives, AI infrastructure and industry research. Next up: AI and GTM engineering.
All writingPeople don't buy features. They buy how a brand makes them feel.
I care about ROI, and I've proven it. I also build brands people want to belong to. The best marketers do both.
On and off the clock.
Web3 conferences, founder meetups and builder rooms, and the rest of me: cheesecake, tennis, a cat who runs the house, and the occasional capybara.
